a powerful ally
in the creative process.

The "reptilian brain" is the most primitive part of the human brain. It is responsible for controlling basic survival functions such as fight-or-flight responses. It is also linked to our intuition, emotions, and automatic behaviors that are driven by pure instinct rather than reason. It is a primitive, fast-paced processing system that operates below conscious awareness.

By contrast, the more evolved parts of our brain (the limbic system and neocortex) are responsible for higher-level thinking, language, and social behavior. While the higher areas of the mind are essential for creative work, they are often hampered by rational thinking and logical constraints.

Embrace uncertainty & celebrate the unknown as a source of creativity.

ReptileMind bypasses rational thought to tap directly into the primal instincts of the reptilian brain. Processing information without logical filters or constraints allows for a more intuitive flow of ideas, free from the limitations of rational critique.